They want to be different and stand out from the competitors
They also like the idea of ambassadors; “That’s something the apples could turn into” - Courtney
They want their marketing to be exciting; “Create something that really captures people” - Abbey
“The strength is in the way you presented the different users; seed, blossom, apple, it really communicated to me this idea of growth… the journey… identifying that there are people on different stages of that journey.” - Stella
Something interactive in the city is really different and connects with the audience in a new way
Their business is run purely through social media so they love the idea of anything that takes a step back and engages with the audience off of social media, takes people back into the real world
They like to think crazy and big, and they want to step away from the norm of what other people are doing, create a point of difference
Things that will get people talking
“Even if it just makes one persons day, that’s amazing” - Courtney
Think about the executions, e.g. using chalk instead of vinyl, that could help build this feeling of what Body Love is
Could it be something that other people could respond to, connection, layering up, builds up over time
Courtney and Abbey are really strong ambassadors for their brand as they are so enthusiastic; “So I like the idea of them being in places where they could actively do that.” - Jonathan
Aesthetically they really like the white writing on the blue backgrounds, the use of brown paper for the cover, the hand-drawn illustrations, and the black and white photographs
They like when the illustrations and writing looks like it was done by hand as it creates connection
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