Body Love NZ’s promotional use of Social Media was one of the weaknesses we identified. We believe that rather than posting about what they have been doing it might be more beneficial for their audience if they post relevant facts, tips, motivations. We think that currently their posts mainly seem only applicable to people who are part of their program already and they also don’t appear to prompt their followers to continue their journey between sessions.To improve this they could post content such as; quick easy recipes/snacks, goal for the night: do 10 push ups, encourage followers to share a post-workout selfie.
There is also an opportunity to reach new people by putting a small budget towards Facebook promotion for a short time or a specific event.
Promotional Stickers
We believe that by creating vinyl stickers of motivational, uplifting quotes that relate to Body Love NZ’s key messages and sticking them around Wellington City we can raise awareness of the business and inspire people even if they
aren’t members.
An opportunity that we have identified is to attend conferences and events such as the Women’s Lifestyle Expo and the Health and Well-Being Expo to promote Body Love NZ. We think that providing an engaging stall design along with materials like; goodie bags, brochures, business cards, give-aways etc, would be a great way to help Body Love NZ attract new members and inform the public of their presence.
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