"Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. With #MyBeautyMySay campaign we feature stories of amazing women who stood up for their own beauty."
"Whether that’s in gossip columns, conversations or on social media. In the latest global research conducted by us, 7 out of 10 women agree that they get more comments at work about their appearance than their achievements."
"That’s why with the #MyBeautyMySay campaign we want to empower women to define beauty on their own terms."
http://www.dove.com/uk/stories/campaigns/my-beauty-my-say.html#
Dove Evolution
"75% of women told us they wanted to see a more accurate portrayal of beauty in the media."
"A study we did in 2004 told us that only 2% of women around the world would describe themselves as beautiful. Just two percent. Since we’re committed to getting every single woman body confident and feeling beautiful, we wanted to show women everywhere that what we see in magazines and on TV isn’t real life. It’s as far from real as you can get.
So in 2006 we released Evolution, a striking Dove video that uncovered the truth behind those images. It shows a woman (the lovely Stephanie Betts) make-up-free and ordinary, and a time-lapse video of her evolution into a ‘supermodel’. She spends hours on set, having make-up applied and her hair bulked up and styled – and she’s still not done. The glammed-up version of Stephanie is then loaded into Photoshop – where the real changes start to take place.
Her neck is lengthened, her shoulders are adjusted, her hair and skin smoothed out and perfected, and her eyes and mouth are pumped up considerably. The finished result? A completely unrecognisable Stephanie. And, of course, the realisation that the beauty we see in the media is a myth.
Evolution helped us encourage positive body image in women everywhere by exposing the truth behind the media’s magic tricks and showing them that our perception of beauty is distorted."
http://www.dove.com/uk/stories/campaigns/evolution.html
Dove Ad Makeover
"‘Lose weight now’… ‘Get a bikini body in 6 weeks’… ‘Want bigger boobs?’ These are just a few of the negative messages we’re forced to see online every day, via different adverts."
"the media preying on our insecurities"
"It made us wonder what would the result be if women could take control of advertising, and swap these negative messages telling us to get rid of our muffin top or burn away our wrinkles for positive and encouraging messages? How much would our beauty confidence improve if we were surrounded by messages of support instead of criticism?"
"The problem is, we're so bombarded by unattainable standards of beauty – in magazines, TV, adverts, on social media – that we undervalue the true beauty in ourselves. More than half of women globally agree that when it comes to how they look, they’re their own worst critic. Our perception of ourselves is far less positive than it should be. And since we know that feeling beautiful is the first step to living happier, more confident lives, we decided to do something about it."
Dove Patches
"Some days, we all have a hard time feeling beautiful. Even if someone pays us a compliment, our first reflex is to cast it aside. In fact, a study we carried out in 2010 proved that only 4% of women globally would describe themselves as beautiful."
"It’s no secret that we’ve made it our mission to help women worldwide uncover their own beauty potential and increase that number to a healthy 100%; our philosophy is to empower women to believe they’re beautiful so their looks are a source of confidence, not anxiety – because we know that when a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way."
"Overseen by Dr Ann Kearney-Cooke, a psychologist at The Cincinnati Psychotherapy Institute and one of the leading experts in women’s body image, the women wore the beauty patch 12 hours a day for the next 15 days and documented their feelings in a series of daily video diaries."
"At first they didn’t notice many differences, but as the experiment went on that started to change. In their daily meetings with Dr Kearney-Cooke, the women admitted that they were starting to believe in their own beauty. They felt more social. More confident being make-up free. They even found themselves more comfortable receiving compliments. They were feeling beautiful and their confidence improved more as every day went by. "
Dove Legacy
"Today 71 percent of girls around the world feel pressure to be beautiful,* at a time when they should be at their most carefree."
"But caring about the way we look is not something we are born with: we often learn it from the women around us. And chances are, you’re a role model even if you haven’t realised it. Though more than half of girls say their mum is their number one role model, a young girl has an average of three female role models in her life.** So whether you’re a mum, an aunt, a neighbour, coach or family friend, you have the opportunity to make a difference to her self-esteem. All it takes is some positivity."
"So this is a call to arms for women everywhere: see the beauty in yourself, express it with confidence, and the girls watching you are likely to emulate it. Empowering the women of tomorrow is down to us - and the positive beauty legacy we leave them."
"* Dove Girls’ Self Esteem Research 2010 and 2013
**Dove Global Research: The Real Truth About Beauty: Revisited"
Dove Choose Beautiful
"How many women told us they felt anxious about the way they look? Get ready for some disheartening stats: 61% in the US, 86% in China, 56% in India (where almost all of the women we spoke to agreed that every woman has something beautiful about her, but that often they don’t see it in themselves), a huge 96% in the UK, and 72% in Brazil. That’s a lot of high numbers that we believe should be much lower."
"Social media plays an increasingly influential role in shaping our definition of beauty and Dove is passionate about creating a world where beauty inspires confidence, not anxiety."
"#NoLikesNeeded campaign, an initiative aimed at motivating and encouraging girls to realise that the only ‘Like’ that counts is their own."
"Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential."
"Did you know that 6 out of 10 girls are so concerned with the way they look that they opt out of important activities? From playing sports and swimming to visiting the doctor, going to school or just offering an opinion, anxiety about their looks can keep girls from living life to the full."
"Together with leading experts from fields including psychology, health, and body image, we've created a programme of world-class resources, many of which have been scientifically proven to significantly develop and increase body confidence and self-esteem in young people. In the 11 years since we launched the Dove Self-Esteem Project, more than 625,000 teachers have delivered a Dove self-esteem workshop and more than 1.5 million parents have engaged with our online content."
"We’ve already helped 19.4 million young people in 138 countries. But we won’t stop there. Our global mission is to reach 20 million more by 2020."
Dove Inner Critic
"One of the biggest barriers to feeling beautiful? Ourselves. More than half of women globally name themselves as their worst beauty critic. That’s 672 million women worldwide who are preventing themselves from reaching their full beauty potential. To illustrate this, we created two Dove videos: Inner Critic and Friends. For Inner Critic, we approached women on the street and asked them to tell us how they felt about their bodies. Unsurprisingly, it took them much less time (about two seconds, in fact) to reel off the things they disliked about their bodies than it did to think of the things they thought were beautiful.
For Dove Friends, we asked another question: what do you love about your friend’s body? The answers were abundant: stomachs, legs, boobs, hair, eyes, skin – not a single body part went unadmired. It raised the question: why - when we so easily see beauty in our friends – is it so difficult for us to see it in ourselves?"
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