Group Meeting Friday Afternoon Week 3

We met up to discuss if we had thought of any more questions to ask the client, but concluded that we had thought of everything we needed clarified during class. We also started discussing who we might decide to target within the 20-35 year old age bracket that is the client's target audience. We like the idea of maybe aiming at the older range (30-35 year olds) but we think that this might be hard for us to do primary research, surveys etc as we don't know anyone in this age bracket. At this point in time we are going to not focus on age but rather a frame of mind. We ended the meeting by whipping up a quick moodboard about what we think Body Love is trying to be.

Our Moodboard