- Since the presentations (hearing what we thought) they have been trying to target their social media posts more to the mental wellbeing side of it.
- Our presentations also made them reassess their values and what they wanted their brand to be.
- They have realised from our insights that they need to consider their relationship with Makaia (Motivate Me) and be careful about what they share with her as she is in a place where she is able to implement ideas faster than they can and they want to be different from her.
- It’s difficult to have an age limit as what do they say to older people who contact them and want to be involved. But they want to restrict themselves to a certain age group so that they aren’t trying to target everybody and end up targeting nobody. Courtney finds she has to change the music, watch what she says etc because of language and what different ages consider offensive/appropriate which makes planning hard. They want to make it obvious that it’s targeted at the younger adult audience.
- They like the idea that there is a visual that they can class people under (Seed, Blossom, Apple etc).
- They realise that they need to offer some cheaper options for people who cant afford the retreats, but they do have a waiting list for people who want to go on the retreat so it’s not like nobody can afford it or it's not worth doing them etc.
- They like the idea of one day having fundraising events or scholarships for people to go on the retreat.
- A challenge: They want to re-name their retreats and bootcamps because they think there are already preconceived notions about what those things are/those words mean and their experiences don’t fit that. Think; Outward Bound. It’s not called ‘camp’, ‘retreat’, ‘bootcamp’ etc, everyone knows what is is because it's branded itself as something new and different.
- Bootcamps: 80% Physical 20% Mental 100% Social.
- Retreats: Way more mental, exercise session in the morning and maybe a yoga session, everything else mental wellbeing activities.
- They’ve been re-thinking their values: Courtney’s three ideas for values: Growth (possibility, setting goals, open to learning more), Connections (connection with others, social, but also connection to self, respecting yourself, self love), Adventure (fun, challenges, doing new things, trying new things). Abbey’s thoughts: She questions ‘Adventure’ because she thinks it might be off-putting/sound like they have to do to much/give people the wrong idea that you’ll be going out into the wilderness.
- In terms of logo they want something that will stick and stay trendy for years to come, they like the idea of having a illustrated icon, they liked where one or two teams were going with the harder font for ‘Body’ and the softer font for ‘Love’.
- Courtney likes the word ‘inspire’ rather than ‘motivate’.
- They really love Sam's teams collages.
- They love the stitching, the brown card, and the blue paper.
- They like the doodles over the photos.
- They totally agree that they need more promotion, they don’t turn up when you google relevant stuff, they can’t afford to pay for internet promotion or to be in any magazines etc.
- They love the women that have been used in the collage (in our dossier) except for Ashy Bines as they think that she is going in the opposite direct to them and is maybe adding to the problem that they are trying to combat.
- They love the sticker idea and can definitely see themselves doing a campaign like this. The only negative is are we allowed to put stuff on pedestrian crossings??
- Love chalk, wood, natural materials, eco-friendly stuff etc.
- Courtney likes the idea of doing something nice for other people, pass it on, pay it forward.
* Create 3 three-colour swatches (two blues, one accent colour) to poll on their Facebook page to see what the audience actually likes/resonates with colour wise
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